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Hugo Boss targets techy consumers with live mobile fashion show – Luxury Daily – Mobile

with 4 comments

German apparel and accessories designer Hugo Boss is targeting tech-savvy, young consumers by live-streaming the Hugo Boss fashion show via mobile device today at 3:30 p.m. EST.

The brand is offering a streaming Webcast of the show on its blog available via tablets, smartphones and online at http://www.hugoboss.com/de/en/blog/. This is one of the many ways that Hugo Boss is using social media to reach a younger crowd.

“The iPad user and target group is very important for us,” said Markus Aller, Metzingen, Germany-based team leader of online media and corporate communications for Hugo Boss. “Furthermore, we want to make sure that we play with every device.

“So we are where our consumers and fans are,” he said. “The show is a perfect time to promote the brand itself.”

Twirlin’ in Berlin

The fashion show is in the midst of Berlin Fashion Week.

The brand released a teaser trailer for the show on its YouTube channel.

The rest of the story via Hugo Boss targets techy consumers with live mobile fashion show – Luxury Daily – Mobile.

Written by Kees Winkel

July 7, 2011 at 11:05

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