Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

It’s A Facebook World … Other Social Networks Just Live In It

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By Robin Wauters for Tech Crunch

Twice a year (in June and in December), Vincenzo Cosenza creates a “world map of social networks”, showing the dominant social networks by country, based on traffic data gathered from Alexa and Google Trends for Websites.

In June 2009, Facebook was already quite big, and at the end of that year its accelerating growthbecame even more apparent. By December 2010, the map colored bluer than ever.

The trend shows no signs of stopping this year. How long until it turns all blue?

You can see an animated version of the different maps here. Pay close attention to how many social networks made it to the map in June 2009 compared to June 2011. From 17 to 9.

Facebook is now the ‘leader’ in 119 out of 134 countries Cosenza has analyzed (he added Ethiopia and Tanzania this time around). Since the last update of the world map, Facebook has conquered countries like Syria and Iran, despite struggles against government censorship.

According to data from Facebook’s Ads Platform, Europe is now the largest continent on the network with more than 205 million users (out of roughly 700 million in total).

Cosenza posits that The Netherlands and Brazil will be the next countries to “surrender” to Facebook’s steamroll (it’s already happening, in fact).

Meanwhile in Russia, Odnoklassniki seems to be putting on a good fight against VKontakte.

Also worth noting: Twitter and LinkedIn appear to be on the rise in the United States, Canada Australia and big parts of Europe (UK, France and Germany in particular).

Interestingly, Inside Facebook just reported on apparent big traffic drops for Facebook in North America. On a global level, however, Facebook is drawing more visitors than ever.

Written by Kees Winkel

July 9, 2011 at 15:12

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