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Why Verizon should buy Hulu — Online Video News

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The search for a Hulu buyer continues, with reports emerging that the company is making pitches to a wide range of media and technology companies. While much of the press so far has focused on the big technology companies — Google, Microsoft, Yahoo and the like — little attention has been paid to the other potential buyers. Verizon, in particular, seems like a good match for the company, as it has shown a willingness to invest in online video, but not at the expense of its traditional FiOS TV business.

Business interests are aligned

Google and others in the tech world are all about innovation and disruption, but that’s not necessarily what ABC, NBC and Fox want from a buyer. With Verizon, they’d be getting a partner they’re already doing business with. More importantly, both Verizon and the broadcasters have the same interests, and neither will blindly support growth at Hulu at the expense of live TV viewing or fewer people paying for FiOS.

Verizon, therefore, is less likely to balk at crippling terms in Hulu’s recently renegotiated rights deals. Some reports suggest those deals could extend the time between shows being broadcast and becoming available online by up to a week, rather than being up on Hulu the day after they air.

Read on: Why Verizon should buy Hulu — Online Video News.

Written by Kees Winkel

July 9, 2011 at 17:44

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