Struggling RIM Makes Powerplay in Mobile Video Editing with JayCut Acquisition | Mobile Marketing Watch
On the same day that the world learned of Research in Motion’s plan to layoff 2,000 workers as a result of the financially downtrodden BlackBerry-maker’s latest cost-cutting endeavor, the company is still laying the groundwork for future growth by improving upon the bells and whistles offered by their otherwise lagging suite of mobile products.
On Monday, Research In Motion (RIM) announced its acquisition of JayCut, a video editing company based in Europe.
“Today we are pleased to announce that JayCut has joined Research In Motion (RIM). We’re excited that the JayCut team is bringing their expertise in video editing and cloud-based services to the BlackBerry platform,” RIM’s CTO, David Yach, said on the company’s blog.
Financial terms weren’t announced, but the company scooped up by RIM isn’t a giant by any stretch of the imagination.
JayCut is a seven-employee outfit headquartered in Sweden.
JayCut, however, has become a credible and very successful provider of a free video editing platform. RIM says it will tap into this platform as a means to boost the attributes offered by its BlackBerry PlayBook tablet.
“By working with JayCut to add video editing capabilities to the BlackBerry platform we can further enrich our customers’ multimedia experience with BlackBerry,” Yach added.