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Gucci increases digital presence with Tumblr, updated mobile app – Luxury Daily – Multichannel

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Italian fashion house Gucci has upped its digital presence with a newly-launched Tumblr page and an updated version of its iPad and iPhone applications this week.

The Tumblr page highlights the brand’s history along with recent runway shows through large, high-resolution images, joining the ranks of fellow luxury brands including Oscar de la Renta and Donna Karan. The busy brand also updated the Gucci style magazine mobile app, now allowing consumers to shop from their smartphones and tablets.

“While Gucci certainly isn’t the first fashion brand to join Tumblr, it is one of the more notable high-profile brands to join the platform,” said Tamar Koifman, a social media strategist at Digital Luxury Group, Geneva, Switzerland.

“I think it’s great that Gucci chose to play on Tumblr,” she said. “Not only is it relatively easy for a brand to maintain, but the potential for sharing amongst the fashion crowd is enormous.

“[Plus], Tumblr is still young enough that brands that join now will receive first-mover visibility.”

Ms. Koifman is not affiliated with Gucci, but agreed to comment as a third party expert on social media.

Gucci, which is part of the PPR luxury conglomerate, did not respond by press deadline.

Continue via Gucci increases digital presence with Tumblr, updated mobile app – Luxury Daily – Multichannel.

Written by Kees Winkel

August 3, 2011 at 13:18

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