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Amazon takes fashion deals site Myhabit.com on mobile – Mobile Commerce Daily – Applications

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Online retailer Amazon’s member fashion site Myhabit.com is making fashion deals accessible for shoppers via an iPhone application.

The app gives users fashion deals based on their location. Deals begin at 12 noon eastern time every day.

“The Myhabit.com app allows you to shop anytime, anywhere so that you don’t need to be sitting in front of your computer to get designer sales,” said Stacey Keller, spokeswoman at Amazon, Seattle.

Myhabit.com is a membership-only fashion Web site that offers daily deals on clothing brands, including Vera Wang, Escada Sport and Joe’s Jeans.

Mine habit

With the app, consumers can access the daily curated sales from their mobile devices.

Additionally, users can view the week’s calendar of deals and sign up for sale reminders on specific brands.

Myhabit.com includes women’s, men’s and children’s apparel. Shoppers can browse by department and sale event.

In particular to the Myhabit app, videos show all sides of clothing and detailed photography tries to recreate the in-store shopping experience for consumers.

Similar to Amazon.com orders, free shipping is included on Myhabit.com purchases.

Recent deals on the site include Cynthia Rowley handbags, which sell for approximately $100 compared to the retail price of around $300.

Another example of a recent sale is Tod’s women’s shoes. A pair of ballet flats that retail for $475 sold for a little more than $200.

Continue Amazon takes fashion deals site Myhabit.com on mobile – Mobile Commerce Daily – Applications.

Written by Kees Winkel

August 4, 2011 at 11:09

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