BMW Group Financial Services speeds into social navigation app – Luxury Daily – Mobile
BMW Financial Services has created a mobile application that allows all driving enthusiasts to share driving tips, road trips and best-route information.
The Ultimate Drive app is a social navigation app that operates on iPhone and Android devices. BMW Financial Services is aiming to encourage a sense of community among its users with the app.
“The Ultimate Drive engages an existing community of people who are passionate about driving,” said Pawan Murthy, general manager of online business at BMW Group Financial Services, Woodcliff Lake, NJ.
“Our app localizes that large community around great roads in your backyard,” he said. “It also serves as a tool for users to showcase their hobby.”
BMW Group Financial Services was created in 1992 to support the sales and makerting of BMW products in North America.
Not a stretch
The Ultimate Driving app includes maps of the entire United States allowing consumers to find the best roads in 50 different countries.
The app lets consumers read other drivers’ tips, ratings and comments about the roads.
Driving enthusiasts can than share all of their tips and ratings with friends via Facebook or email.
In the future, the app will allow BMW Financial Service consumers to make profiles, gain points and achieve rankings.
When consumers download the app on their smartphones, they can use the app’s GPS system to find locations and then easily see which nearby roads have been rated as the best in the area.
BMW’s Mr. Murthy finds this feature the most engaging.
“Within a few seconds, you’ll see the stretches of roads appear with detailed descriptions and ratings — some you may have passed on your way to work,” Mr. Murthy said.
“Conversely, discovering a scenic back road and posting it on the Ultimate Drive is just as rewarding,” he said.