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Does in-app augmented reality work for luxury brands? – Luxury Daily – Mobile

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Mobile applicationss with augmented reality features are becomingly increasingly popular among luxury brands, whose consumers have come to expect a certain amount of engagement, quality and innovation.

Augmented reality lets brands highlight products in a way that seems more immersive and intriguing than commercial. Brands such as Audi, BMW and Zenith watches are already using augmented reality to engage mobile consumers.

“Augmented reality is a unique opportunity to engage users in a personalized way by adding content to their environment wherever they are,” said Deborah Hall, managing director at web2mobile, Toronto.

“For luxury brand customers, there is an opportunity to create a magical experience,” she said. ”It creates that ‘as if’ in the minds of the consumer, nudging them to imagine for themselves a different reality.

“This takes luxury brand marketing to a new and mobile level.”

Read on via Does in-app augmented reality work for luxury brands? – Luxury Daily – Mobile.

 

 

Written by Kees Winkel

August 15, 2011 at 11:35

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