Mobile video expands brand loyalty cross-platform – Luxury Daily – Mobile
Luxury brands that incorporate mobile video into their marketing strategies have an increased chance of consumer engagement, reach and loyalty.
Mobile video can be used with other mobile tactics such as SMS or QR codes or can be integrated into other channels such as in-store or out-of-home ads. Luxury brands that use mobile video can show off products, display behind-the-scenes footage and induce spending.
“The most important offer is extended brand reach,” said Jonathan Cobb, San Francisco-based general manager and chief technology officer of mobility and monetization solutions at Limelight Networks. “For instance, it allows brands to reach consumers on-the-go, whether they’re waiting in-line or sitting on the train.
“Brands can develop mobile videos that are different than the videos on their online sites, providing a more unique experience for the mobile consumer,” he said.