Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

The 10 biggest brands on Facebook- what’s hot and what’s not – TNW Facebook

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Social media is on target to be a $30bn industry (per year) by 2015 and Facebook is growing faster than any site in history. It is the #1 place to have a community for a brand because it touches every single vertical across the enterprise: customer service, sales and public relations.

Let’s take a look at the 10 biggest brands on Facebook, the social content distributors and gamers like Facebook itself, Texas Hold’em Poker (Zynga) and YouTube; pop stars like Lady Gaga, Michael Jackson, Eminem, Shakira, Linkin Park and Rihanna; and TV shows like Family Guy. Funnily enough, in the time it took to start writing until finishing this piece, Facebook snuck past Texas Hold’em Poker to claim the #1 spot on the chart, and Rihanna danced past Lady Gaga, thanks in part to her new sponsorship with Vita Coca.

And for expert advice, we’ve turned to Lindsay Kaplan, a Social Marketing Expert in New York City; Reema Mitra, an Account Supervisor at EdelmanDigital.com; and Stuart Tracte, a Social Media Strategist at Definition 6.

1. Facebook

Mission: Facebook’s mission is to give people the power to share and make the world more open and connected.

Number of Fans: 50,929,267

Daily Growth: 157,851

Weekly Growth: 2,288,293

No surprise here: Facebook is the #1 most Liked brand on its own social network. But only 7% of nearly 700 million Facebook users are fans of the brand online, totaling 50 million fans.

Curious about what’s hot or not? Check it out via The 10 biggest brands on Facebook- what’s hot and what’s not – TNW Facebook.


Written by Kees Winkel

August 21, 2011 at 12:43

Posted in 1

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