Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Meet the 18 people behind your favorite social media accounts – TNW Social Media

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For brands, social media is a relatively new marketing platform that has grown exponentially over the past few years. And investing in social media now has never been more important, as experts say social media is on target to be a $30 billion industry (per year) by 2015.

Hiring a talented social media manager to take your brand from 1 fan to 1 million is a major factor in determining your business’s success and failure. We tracked down the globe’s finest social media managers behind brands such as Virgin America, The New York Times, Gizmodo, Flavorpill, Thrillist, TOMS, NASA, Intel, Etsy, HowAboutWe, Vanity Fair, Samsung, Fast Company, ELLE and even interviewed our very own Amalia Agathou from The Next Web. These aren’t just talented individuals. These are human beings pioneering a new profession.

When an issue arises, these are the men and women that have to spring into action. Do they use Hootsuite, Radian6, CoTweet, Vitrue or Awareness for social media monitoring? Where do you spend the most time? How do you keep conversation colloquial yet still professional? How do they encourage user-generated content, commenting, gamification, social aggregation and what’s the art of content curation? And what about geolocation? Are they on Facebook, Twitter, Foursquare, Trumblr, Gowalla, Loopt, SoundCloud, Slideshare, vYou, Flickr or even GetGlue? What do they think of Google+? Which is their fastest growing media account? And do you ever sleep? We ask them here.

Continue via Meet the 18 people behind your favorite social media accounts – TNW Social Media.


Written by Kees Winkel

August 28, 2011 at 12:10

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