Important social media fundamentals for businesses – Midland Daily News: News
By Rachel Esterline Social Media Club Great Lakes Bay President | 0 comments
Posted: Sunday, September 11, 2011 9:30 am | Updated: 9:51 am, Sun Sep 11, 2011.
TicketKick.com, a site that helps people fight traffic tickets, utilizes Facebook, Twitter, Digg, blog posts and blog comments on other related blogs, backlinks, press releases and articles as part of its branding.
As part of its social media outreach, Sara N. Schoonover, Ticketkick.com’s vice president, follows these key fundamentals when it comes to taking the company’s marketing online:
“Branding your business in any particular industry is key to getting noticed,” Schoonover said. “We’ve committed ourselves to staying on top of the hot topics in the social media world related to our industry.”
Schoonover recommends having a clear vision of your company’s image before posting online.
“Imagine how the public would view your business through your posting,” she said. “Are you deviating from your brand image or personality that you’ve created for your company through a specific comment or blog?”
Professionalism is key when posting. Schoonover offers several simple tips.
“Never bad-mouth people, other companies or the government,” she said. “Always triple-check for grammar and spelling errors, even when posting on Facebook or Twitter. You want people to see what you’re talking about, not get distracted by your grammatical mistakes. Don’t use all caps and capitalize correctly.”
Additionally, she recommends avoiding speaking negatively about specific topics.
“Even for seemingly negative topics, such as red-light camera tickets in our industry, we always try to word our comments in a way that turns it into a positive, like what people can do when they get a red light camera ticket,” Schoonover said.
To help control what goes out on the Web and to minimize potential errors and problems, Schoonover said small businesses should assign specific people to be in charge of social media.
When dealing with negative remarks about a business online, Schoonover said the company representative shouldn’t be defensive.
“Always try to respond with a comment like, ‘Thank you for your honesty,’ which is exactly what the public wants to hear. Then contact that person directly in private and be very helpful, concerned and friendly,” she said. “You’d be surprised at how that person may very well delete their comment or respond. Your other happy customers will be quick to defend you as well.”