Now that publishers get it, comics and the iPad are a perfect pair — Apple News, Tips and Reviews
DC Comics recently began selling digital versions of its new comics on the same day that print editions show up in local comic book shops. It’s a move that coincides with, and helps promote their “New 52,” a complete re-launch of all of their monthly titles beginning at issue #1, but its effects are already being felt beyond even just its own stable of properties.
Beating out books
Last week, three of the top five most popular iPad apps in the Books category were comics apps. Comics by ComiXology came in second overall to Al Gore’s Our Choice, followed by the official Marvel and DC apps at numbers three and four respectively. Note that ComiXology’s tech powers both the Marvel and DC apps, and its own app offers titles from both publishers, as well as a number of others including IDW and Image comics.
But the successes for digital comics on the iPad don’t end there. Comics by ComiXology also became the second highest grossing iPad app — all categories included — as of Wednesday night this week (it’s still at number three at the time of writing). ComiXology CEO David Steinberger directly attributes part of the reason behind his app’s good fortune to DC’s decision to go digital:
[W]hen you look at our success as one of the top grossing iPad Apps and then take in the news about DC Comics going back to print on almost all of The New 52 comics, you can see that digital distribution is growing both the print and digital comic book market. DC’s daring move going digital the same day as print with all their print publications this month in combination with the great buying and reading experience our App provides is a tide that lifts all boats.
A page from Grant Morrison’s Action Comics #1, part of DC’s “New 52.”