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Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Social media nightmares and how to avoid them – TNW Social Media

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While social media may be the pervasive form of communicating online today, it’s not without its inherent flaws and dangers. We’ve seen companies made and ruined, as well as the same happen for personal reputations, all because of the behavior that is relayed via social media. While it’s always infinitely easier to give advice than to take it, sometimes what we have to do is take a step back to examine cases as they have happened in order to learn from them.

It’s with that in mind that I went to work this past week, asking people for their social media horror stories. It’s either sad or fortunate that what most people consider to be a horror story is really nothing more than a typical first-world problem, but there were a few stories that stood out among the rest.

Here’s where I’ll tell you that every story relayed here is based on something that has actually happened. The names have changed, the businesses have changed, but the stories are all real. If you think that you recognize one of them…well…you’re probably right.

So here we go. We’ll be taking a look at some cases where social became a nightmare, and then we’ll also point out some ways that things could have gone for the better. Our first story is one of fine dining, a terrible illness and the troubles that followed.

Continue reading via Social media nightmares and how to avoid them – TNW Social Media.

Written by Kees Winkel

September 12, 2011 at 08:22

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