Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

These tips will help define your blog’s target audience

leave a comment »

Some bloggers might be a bit disillusioned when it comes to what sort of content they should be writing. When comparing themselves to some of the larger names out there who sometimes don’t appear to blog about anything in particular (thebloggess.com comes to mind), some bloggers believe it’s a simple case of mimicry that will lift them into the limelight. Unfortunately, this is rarely the case.

A big part of running a successful blog, especially for those who aren’t already table-names, is the strategy behind getting up to speed. It can go far beyond merely picking a topic and rolling with it, and the better prepared a blogger is, the more likely he or she is to get results. Apart from delivering fantastic content, a blogger must also understand who exactly it is that they are writing to.

Assuming you are planning to run a successful blog and achieve sensational results, this thorough guide to defining your blog’s target audience is sure to send you in the right direction.

Who is your target audience?

Perhaps the most critical question to ask yourself before beginning your blogging journey (or perhaps even well into it) is who exactly are you writing to? Be as specific as possible.

Let’s examine The Next Web’s audience for a moment.

Our audience here is oriented to quality, accurate, speedy and original news. Our readers come to The Next Web to find the sort of content that they won’t see regurgitated across any other digital publication because they know we are striving to bring them something of value — something unique that they won’t be able to dig up in quite the same entertaining or readable format anywhere else. Our audience has come to expect that our editorial team is comprised of a knowledgeable and hard working set of writers who regularly engage with our readers and are polite and courteous with our exchanges.

The description above is sort of our “Dear Diary”, where rather than writing to some unknown entity online, we always have our audience in mind. Not only does it set the tone for how we approach our work, it also helps us separate what is bloggable from what is not. In that sense, we are constantly evaluating our work to speak to the right readers.

Continue via These tips will help define your blog’s target audience.

Written by Kees Winkel

September 19, 2011 at 07:30

Posted in 1

Tagged with , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s