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Jil Sander launches mobile phone, pushes branded content – Luxury Daily – Mobile

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German designer Jil Sander has delved into the world of techy accessories with the launch of its first mobile phone that comes preloaded with branded material.

The Jil Sander mobile phone will contain exclusive content including a mobile application, access to behind-the-scenes photos and videos and a store locator. It will run on the Windows operating system.

“Overall, I think it is a pretty good strategy because it is forward-thinking and phones are as much of an accessory as anything else today,” said Rex Whisman, president of BrandED Consultants Group, Denver.

“I think it could be effective,” he said. “It is an innovative approach. But do they have all their technology ducks in a row?

“If they don’t, it could hurt the brand. But if they do, I think it could be a good thing.”

Mr. Whisman is not affiliated with Jil Sander, but agreed to comment as a third-party expert.

Jil Sander did not reply by press deadline.

via Jil Sander launches mobile phone, pushes branded content – Luxury Daily – Mobile.

Written by Kees Winkel

October 10, 2011 at 11:11

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