What 2012 Holds for Social Media

We’ve already taken a detailed look at how outsourcing of social media could increase in 2012, but how else is the industry set to change in the coming year? There’s a lot to be expected in 2012, from Facebook’s impending and much-anticipated IPO, to seeing how the Google+ and Facebook rivalry will finally play out.

With the three heavy hitters – Facebook, Twitter and Google+ – taking up most of the social media space, it’s hard to imagine a new company coming into the picture and taking people’s attention away from existing services. Instead, we’ll probably continue to see services that plug into the existing environment, like Flipboard and its many competitors, which have capitalized on how social media has become a tool for the curation of current events and news. While the news aggregator space is overcrowded as it is, other tools may come to the forefront in 2012, capitalizing on social media as a tool to be used in politics, particularly with the US presidential elections on their way, and in education.

At the same time, new networks, like Path, have seen impressive growth rates, and with its focus on the mobile experience, 2012 may have a lot of good things in store for the unexpected service, but will it last? We take a look at these questions and more in the following list of 5 predictions for what 2012 holds for social media.

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Rupert Murdoch Joins Twitter

As the world welcomed the New Year or prepared for their New Years Eve celebrations, News Corp. CEO Rupert Murdoch decided not only would he make himself more accessible to the public, he would create himself a Twitter account.

You would be forgiven for thinking that Murdoch’s account, @rupertmurdoch, was a fake account; it has the default Twitter icon and the eight posted tweets on his account are ‘different’, to say the least.

However, the account has already been given Twitter’s stamp of approval, having been verified, and Twitter co-founder Jack Dorsey (and former employee Piers Morgan) have already welcomed the media mogul to the service:

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Samsung Galaxy Note hits 1 million units shipped, coming to U.S. next year

Samsung has announced that it has reached 1 million Galaxy Note units shipped. As we all know, that doesn’t necessarily means the same number sold — however, that’s still an impressive figure for a device as powerful and somewhat controversial as the Note.

In related news, the Korean company said their smartphone/tablet will hit the U.S. shores at some point next year. If I had to guess, I would say that we’ll see this powerful device announced by some carrier (maybe even more than one) at the upcoming CES in Las Vegas. In that sense, we’ve already heard AT&T may launch the LTE-enabled version, which is awesome.

Now I’m eager to hear – are you going to be one of the first ones to get the Samsung Galaxy Note when it’s released in the States? Or is it too big of a phone and too small of a tablet for you?

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