Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

What 2012 Holds for Social Media

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We’ve already taken a detailed look at how outsourcing of social media could increase in 2012, but how else is the industry set to change in the coming year? There’s a lot to be expected in 2012, from Facebook’s impending and much-anticipated IPO, to seeing how the Google+ and Facebook rivalry will finally play out.

With the three heavy hitters – Facebook, Twitter and Google+ – taking up most of the social media space, it’s hard to imagine a new company coming into the picture and taking people’s attention away from existing services. Instead, we’ll probably continue to see services that plug into the existing environment, like Flipboard and its many competitors, which have capitalized on how social media has become a tool for the curation of current events and news. While the news aggregator space is overcrowded as it is, other tools may come to the forefront in 2012, capitalizing on social media as a tool to be used in politics, particularly with the US presidential elections on their way, and in education.

At the same time, new networks, like Path, have seen impressive growth rates, and with its focus on the mobile experience, 2012 may have a lot of good things in store for the unexpected service, but will it last? We take a look at these questions and more in the following list of 5 predictions for what 2012 holds for social media.

Continue via What 2012 Holds for Social Media.

Written by Kees Winkel

January 8, 2012 at 10:57

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