Mobile banking adoption to reach 50pc by 2016: study – Research – Mobile Commerce Daily
Mobile banking is gaining traction and is expected to reach 50 percent of consumers by 2016, according to a new study from global business advisory firm AlixPartners.
The “Mobile Financial Service Tracking Study” looked at mobile banking trends over the next five years and predicted areas of growth. The study also compared how certain banks are stacking up in their mobile efforts.
According to the study, mobile bankers tend to be higher-income consumers and hold more products within their accounts.
Mobile banking also played a large role for consumers who were thinking about switching financial institutions. According to the study, 39 percent of consumers who switched banks in the past six months said that mobile was an important factor when choosing a bank.