Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Kees Winkel

with 3 comments

Kees Winkel (1958) lives in Amsterdam and works in Utrecht. He graduated as a teacher in 1979 and then studied Communication (1984) He started his marketing communication career in the early eighties as a copywriter. Soon he took interest in the psychological aspects of communication and specialized as brand strategist with advertising agencies. In 1999 Kees moved to Finland where he worked as Sr. brand strategist with Satama Interactive, mainly consulting companies on digital and mobile marketing, branding and customer care. In 2005 Kees returned to the Netherlands to lecture marketing and communication and do research on Crossmedia Content at the Hogeschool Utrecht (University of Applied Sciences), Institute of Communication, The Netherlands. Kees wrote ‘Vision, Mission, Compassion’ which was published October 2007 by Royal van Gorcum Publishers. 

As a research fellow with the Research Group Crossmedia Business it is his assignment to develop and conduct applied research on selected themes in the field of Crossmedia. This research is both assigned and his own. Also, Kees takes his role as validator seriously; turning research and its outcomes into innovative education. Kees’s research tags include: Crossmedia, Mobile, Business Modeling, Modern Marketing, Permissive Marketing, Social Networks, Hubs, Dynamics, Tagging, Communication Patterns, Branding, Participation, User Experience, Social Media, Segmentation, Business and Earning Logics. 

Kees’s applied research themes focus on ‘new marketing’-type of topics, such as new target audience segmentation modeling in the context of social networks, their mentality (attitude towards life) and crossmedial behavior and social network penetration and on crossmedia formats and campaigns, including mobile issues (TV, MMS, SMS, Location Based). For an update on research issues, please visit crossmedialab.nl/work.

Written by Kees Winkel

December 3, 2007 at 12:09

3 Responses

Subscribe to comments with RSS.

  1. I do know this isn’t exactly on subject, however i have a web page utilizing the identical program as nicely and i am getting troubles with my feedback displaying. is there a setting i’m missing? it’s attainable you may assist me out? thanx.

  2. Ten slotte, ik heb wat ik zocht! Ik zeker genieten van elk klein beetje van. Blij dat ik struikelde in dit artikel! glimlach Ik heb je gered te checken nieuwe dingen die je post.

    buy proviron

    May 8, 2011 at 09:05

  3. Definitely believe that which you said. Your favorite reason seemed to be on the web the easiest thing to be aware of. I say to you, I certainly get irked while people consider worries that they plainly don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people could take a signal. Will probably be back to get more. Thanks

    Sylvia Flato

    June 13, 2011 at 00:28

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s