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Posts Tagged ‘app

Why Is Instagram So Addictive? @PSFK

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Full disclosure: our appreciation and love for Instagram is still strong. With 5 Million users (on the iPhone-only platform) at last count, the photo-sharing app continues to captivate users, brands and media properties alike. Granted, the latter two are still just starting to experiment and determine what role it can best play in their communications strategy.  And we have not yet seen any user engagement/user metrics, i.e., how much time users are spending on the platform to date, how many photos are submitted on a daily/weekly basis by the average users, how has this increased/decreased over time, etc.). But the fact that Instagram continues to represent a significant opportunity is clear.

On the note of engagement, our curiosity was caught by a recent piece by The Next Web, informing us of a Cambridge University student’s 80-page dissertation analyzing how Instagram has become the phenomenon it has become. Master’s candidate Zachary McCune spent over 4 months examining the behavior of those that use the app (observation), conducting open-ended surveys, as well as conducting ethnographic research at a London ‘InstaMeet.’ While his observations and insights are detailed in the full dissertation itself, we can cull some key findings from his executive summary: continue via Why Is Instagram So Addictive? @PSFK.

Written by Kees Winkel

August 5, 2011 at 08:08

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The pressure to price apps right – Luxury Daily – Columns

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By Mike Truskowski

The honeymoon of the mobile application industry is over. The fight for users – and the challenge of building a sustainable flow of money from them – has arrived. And it will only get tougher.

Raise your hand if you have a smartphone. Now think about your friends, family and colleagues. More hands up, right?

The popularity of these devices has ballooned from 9 percent of mobile phone sales in 2009 to a projected 50 percent by 2013, according to Gartner.

Hardware manufacturers and service providers are having a great time trading up their users to higher-margin handsets and contracts.

But perhaps the greatest untapped opportunity afforded by the smartphone revolution belongs to a third party: the providers of mobile apps and mobile content.

In the balance

With only one small screen to navigate, the mobile user is a captive audience. However, as the number of competing platforms, channels and applications grows, and the fight for consumers’ attention intensifies, turning a mobile app into a sustainable, profitable venture will become increasingly difficult.

Will ad revenues alone be enough for app backers to achieve this sustainability?

For apps built around the freemium model, how will developers know and establish the right balance between paid and ad-supported users?

Where firms do decide to charge for their software, content and other features, what will the most successful pricing models look like?

Those are just a few of the fundamental questions facing someone who wants to make money with apps.

In 2001, our firm explored the challenges of selling content online. Back then, those who were brave enough to put a price tag on their offering based their decisions more on “gut feeling and guesswork than hard data.”

Read more at The pressure to price apps right – Luxury Daily – Columns.

Written by Kees Winkel

July 27, 2011 at 11:56

New app lets you Facebook at work in an Excel spreadsheet – Apps

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People using Facebook in work is a huge problem for employers and some go as far as banning it completely for all their employees in a fruitless bid to increase productivity. Well a new app from Diesel is seeking to solve that problem and allow you to access Facebook all day long without anybody being the wiser that you are social networking instead of working on tiresome documents.

The app hooks up to your Facebook account using Facebook connect and you can start updating your status, liking content and chatting with your friends all from what looks like an excel spreadsheet to the outside world. Their campaign is all about making work more fun and although employers are not going to like this you have to take your hat off to Diesel for coming up with a great concept that is sure to get some serious buzz online in the coming days. Excel spreadsheets have never been this fun. Introducing Excelbook…

Connect Your Account

This is essentially a desktop app so the first thing you will have to do is head over to the site and download it for either PC or Mac. Once it launches the app will prompt you to log in with your Facebook account and ask you to pull information from your account.

via New app lets you Facebook at work in an Excel spreadsheet – Apps.

Written by Kees Winkel

June 21, 2011 at 10:36

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Water Water Everywhere – consumer app of the week | Money | guardian.co.uk

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The Guardian’s Water Water Everywhere – consumer app of the week

Saving the environment and saving you money – this app, which aims to wean you off bottled water, has its sights set high

By Mark King

guardian.co.uk, Friday 17 June 2011 07.30 BST

Article history

Water Water Everywhere … but where to find it? Your prayers have been answered

App: Water Water Everywhere

By: Caffeine Concepts

Price: Free

Available on: iPhone

What is it?

An app showing locations across the UK where users can ask for free tap water, designed to encourage people to move away from bottled H20. The app has an unintended money-saving angle, with users able to locate drinking fountains and outlets where they can drink water for free instead of paying 50p-plus a bottle.

What is it?

An app showing locations across the UK where users can ask for free tap water, designed to encourage people to move away from bottled H20. The app has an unintended money-saving angle, with users able to locate drinking fountains and outlets where they can drink water for free instead of paying 50p-plus a bottle.

Who is it by?

The app is the brainchild of Ben Kay, an author and blogger. Kay blogged asking for help to create an app to make tap water freely available to as many people as possible. Caffeine Concepts answered the call and created the app, with some design help from Crystal Lee.

What does it promise?

Users can find cafes and fast food outlets near them (or anywhere on a Googlemap) where they can ask staff to fill their bottle with water. The app is also calling for users to populate the map with the locations of free drinking fountains.

How does it work?

Launch the app and let it pinpoint your location and look for outlets or fountains near you where you can fill up.

Is it easy to use?

As simple as drinking water from a tap.

Is it fun?

It certainly offers a challenge – the app has only just launched so there are few drinking fountains listed, meaning the majority of outlets listed are the likes of Eat and Burger King where you will have to ask staff to fill your bottle.

Is it pretty?

The logo features words created from taps and water droplets that, as a whole, form a nifty blue glass – quality.

Should you download it?

As the app has only just launched users will have to be confident enough to ask for a refill from staff at a McDonald’s, Starbucks, KFC, Pret A Manger or Costa Coffee (among others) if there is no drinking fountain nearby.

On his blog, Kay said he successfully got a refill at every big brand outlet he tried, but it might not work for everyone, and one of Kay’s blog readers has questioned whether staff would stray into legal or health and safety issues by refilling bottles.

But the more popular the app becomes the greater number of drinking fountains will appear on the map, and it is an undeniably good idea, executed well. Water Water Everywhere offers users a unique opportunity to crowdsource something of real value – helping to stop damage to the environment caused by the manufacture of bottled water, while at the same time saving users money by helping them to fill reusable bottles with free tap water.

via Water Water Everywhere – consumer app of the week | Money | guardian.co.uk.

Written by Kees Winkel

June 18, 2011 at 11:45

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W Hotels transforms guest experience via mobile booking, concierge app

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Here is an article that is interesting. W Hotels have their new iPhone app. I think it is great except for the store. I don’t believe that people can actually choose from such an amount of articles in an environment that was most definitely not created for mobile phone use. Check the app out.

W Hotels is driving new and existing guests to its locations by letting them book rooms, order room service and get insider access via an iPhone application.

The company has integrated tips, fashion finds and incorporated a music platform with exclusive content. The app is available for free download in Apple’s App Store.

“The W global iPhone app extends the W lifestyle by providing value with exclusive music content, W Insider tips, fashion finds, trends and access to W Hotel’s The Store,” said a W Hotels spokesperson, New York.

“The app serves as a clear business driver for W Hotels as guests are now booking guestrooms and looking for content through mobile apps,” the spokesperson said.

Mobile service
In addition to booking rooms, consumers can check out the local weather, get directions or browse photos.

Guests can connect with friends and family via Facebook, Twitter and Foursquare directly via the W Hotels app.

Consumers can also view and order from the hotel’s in-room dining menus or treat someone else to champagne or snacks to any guest room at any location.

Consumers can order room service or request something else via the app

Exclusive offerings
The app also offers special events and exclusive W Happenings.

Guests can click on the insider tab on each hotel page to view the promotions occurring.

The “I Need” tab lets consumers request immediate service and they can ask for special requests or send the hotel an email via the app.

Additionally, the Special Offers page lets consumers check out what is happening at W Hotels around the world, as well as lets them find a special deal for their next stay.

“The global iPhone application is a vital, new communication channel for W Hotels that allows further connection with the target audience, while bringing to life the passions of the W brand,” the W spokesperson said.

“The W iPhone app is another way for W loyalists to stay connected 24/7. Starwood and W Hotels are committed to capitalizing on the digital space to transform the guest experience.”

Rimma Kats is staff reporter on Mobile Commerce Daily and Mobile Marketer. Reach her at rimma@mobilemarketer.com.

Written by Kees Winkel

June 13, 2011 at 11:19

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PayPal Sues Google Over Electronic Wallet – PSFK

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This article titled “PayPal sues Google over electronic wallet” was written by Charles Arthur and agencies, for guardian.co.uk on Friday 27th May 2011 07.28 UTC

Google’s first payments from its new “electronic wallet” system may be to the online transaction company PayPal, which claims that the company and two of its executives stole trade secrets for the project.

Unveiled on Thursday, the Google Wallet project uses a technology called Near Field Communications (NFC) to allow contactless transactions between consumers’ phones and merchants’ terminals.

But PayPal has filed suit in California following the launch in New York, alleging that Google lured away PayPal executive Osama Bedier earlier this year to obtain trade secrets that are now being used in Google’s service. The suit also names Stephanie Tilenius.

Both Bedier, now Google’s vice president of payments, and Tilenius were among those showing off the technology in New York.

The wallet app itself will require a PIN, as will each transaction. The payment credentials will be encrypted and stored on a chip, called the secure element, inside the phone. The app itself will be free to users.

Google emphasised that the wallet service would be open to all businesses and invited other banks, credit card issuers, payment networks, mobile carriers and merchants to work with it. If the phone was stolen, the credit cards inside could be remotely disabled. Consumers would have the same “zero liability” for unauthorised transactions made with their phone as they would with their plastic cards.

Read the whole story via PayPal Sues Google Over Electronic Wallet – PSFK.

Written by Kees Winkel

May 30, 2011 at 18:28

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Kick to Pick: Let your unborn baby pick its own name with this iPhone app

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Picking the wrong name for your baby can lead to a lifetime of pain for both parent and child alike. I should know, I was once called Shirley (I’m kidding).

iPhone app Kick to Pick comes to the rescue by offering a way for your unborn baby to pick its own name.

You place your iPhone on your baby bump and using the built-in accelerometer, the app detects movement and scrolls through a list of thousands of potential names. If you’re not happy with the name it selects, you can try again but that would defeat the purpose right? Go with its first pick, Jack Goff is a great name!

The app was developed by UK based Nathan Parks and is available in the iTunes App Store for a mere $0.99.


On a side note to developers: This is the perfect example of an app that may not be ground breaking, but it will get thousands of sales and enormous press because: it’s different, it’s simple, it’s gorgeously designed, it has a great icon (believe me, that’s important), it’s the type of app you’d talk about at a dinner with friends AND anyone can relate to it.

via Kick to Pick: Let your unborn baby pick its own name with this iPhone app.

Written by Kees Winkel

May 29, 2011 at 07:17

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