Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Posts Tagged ‘blog

These tips will help define your blog’s target audience

leave a comment »

Some bloggers might be a bit disillusioned when it comes to what sort of content they should be writing. When comparing themselves to some of the larger names out there who sometimes don’t appear to blog about anything in particular (thebloggess.com comes to mind), some bloggers believe it’s a simple case of mimicry that will lift them into the limelight. Unfortunately, this is rarely the case.

A big part of running a successful blog, especially for those who aren’t already table-names, is the strategy behind getting up to speed. It can go far beyond merely picking a topic and rolling with it, and the better prepared a blogger is, the more likely he or she is to get results. Apart from delivering fantastic content, a blogger must also understand who exactly it is that they are writing to.

Assuming you are planning to run a successful blog and achieve sensational results, this thorough guide to defining your blog’s target audience is sure to send you in the right direction.

Who is your target audience?

Perhaps the most critical question to ask yourself before beginning your blogging journey (or perhaps even well into it) is who exactly are you writing to? Be as specific as possible.

Let’s examine The Next Web’s audience for a moment.

Our audience here is oriented to quality, accurate, speedy and original news. Our readers come to The Next Web to find the sort of content that they won’t see regurgitated across any other digital publication because they know we are striving to bring them something of value — something unique that they won’t be able to dig up in quite the same entertaining or readable format anywhere else. Our audience has come to expect that our editorial team is comprised of a knowledgeable and hard working set of writers who regularly engage with our readers and are polite and courteous with our exchanges.

The description above is sort of our “Dear Diary”, where rather than writing to some unknown entity online, we always have our audience in mind. Not only does it set the tone for how we approach our work, it also helps us separate what is bloggable from what is not. In that sense, we are constantly evaluating our work to speak to the right readers.

Continue via These tips will help define your blog’s target audience.

Written by Kees Winkel

September 19, 2011 at 07:30

Posted in 1

Tagged with , , , ,

The Second Coming Of Vatican Social Media

leave a comment »

The Vatican has announced the launch of a cutting-edge website designed for browsing via social media. But how will Papal homilies play on Twitter?

The faithful will now be able to keep up with the Catholic Church’s news and opinions viaFacebook and Twitter. The Vatican has announced the launch of a social media-integrated official news website, news.va, that will make heavy use of those social networks. Reports say it’ll be introduced to the public with a click of a mouse by Pope Benedict XVI himself.

Although several Vatican-related entities, such as the Vatican Museums and the officialL’Osservatore Romano newspaper, have well-trafficked websites, the Curia has been timid about the use of new technologies.

News.va will function essentially as a Vatican and Catholic Church-related news aggregator. The site, which will initially publish stories in only English and Italian, will republish stories from L’Osservatore Romano, Vatican Radio, Vatican Television, the Fides news agency and from Vatican media relations. Livestreaming of Papal events will also be featured, along with links to homilies, statements, and speeches. Spanish, French, German, and Portuguese-language versions of the site will reportedly be launched over the next few months.

News.va will be stripped down, with navigation primarily centered on social media. Users won’t be able to search through news archives, but they will be able to post links on Twitter and share stories on their Facebook walls.

The Catholic Church, in the eyes of many observers, has had a severe public-relations problem in past years that’s been exacerbated by clumsy interaction with the media.

Interestingly, the Church bureaucrat behind the site, Msgr. Claudio Maria Celli of the Pontificial Council for Social Communications, chose to publicly blast church PR efforts in a sneak-preview session of the new website given to the Associated Press:

I think that we must educate the Roman Curia of what is the real meaning of communication […] Little by little they will perceive that this is the real meaning to be present, to have a relevance.

Celli’s office has been instrumental in encouraging the Vatican to take a more proactive stance towards digital media; they recently held a Vatican blogger meetup timed to coordinate with the beatification of Pope John Paul II, among other things. The meetup was designed in part to help examine how the Catholic Church could reach journalists, politicians, activists, and other influencers via social media.

John Paul II’s beatification also marked another Vatican first: A Facebook page dedicated to the late Pope that included streaming audio and video. Of course, this isn’t the church’s first foray into the future; the Vatican also has plans to build Europe’s largest solar plant.

[Image: Flickr user Epsos]

For more stories like this, follow @fastcompany on Twitter. Email Neal Ungerleider, the author of this article, here.

Written by Kees Winkel

June 28, 2011 at 14:01

Posted in 1

Tagged with , , , ,

Seth’s Blog: Getting funded is not the same as succeeding

leave a comment »

The goal isn’t to get money from a VC, just as the goal isn’t to get into Harvard. Those are stepping stones, filters that some successful people have made their way through.

If you alter your plans and your approach and your vision in order to grab that imprimatur, understand that it might get in the way of the real point of the exercise, which is to build an organization that makes a difference.

I don’t care so much how much money you raised, or who you raised it from. I care a lot about who your customers are and why (or if) they’re happy.

Groupthink is almost always a sign of trouble, and it’s particularly dangerous when it revolves around what gets funded, and why.

via Seth’s Blog: Getting funded is not the same as succeeding.

Written by Kees Winkel

June 11, 2011 at 13:18

Posted in 1

Tagged with , ,

Seth’s Blog: All economics is local

leave a comment »

The media tries to report on the world economy or the national economy, or even the economy in Detroit or LA. This is easy to talk about, statistically driven and apparently important to everyone.

Alas, this has virtually nothing to do with your day, your job and your approach to the market. That’s because geography isn’t as important as it used to be, but more than that, it has to do with the fact that you don’t sell to everyone, and the economy is unevenly distributed.

If the unemployment rate in your industry doesn’t match the national numbers, the national numbers don’t matter so much.

At the largest Lexus dealer in New Jersey, they’re sold out of many models, with a waiting list. In some towns in Missouri, the unemployment rate is twice what it is in your town. In the tech industry, the rate you can charge for developing killer social apps on a tablet is high and going up.

Economics used to be stuck in town. Now, as markets and industries transcend location, useful economic stats describe the state of the people you’re working with and selling to.

If your segment is stuck, it might make sense to stick it out. It also might be worth thinking about the cost of moving to a different economy.

via Seth’s Blog: All economics is local.

Written by Kees Winkel

May 29, 2011 at 11:52

Posted in 1

Tagged with , , ,

Blogs I look at

with one comment

Written by Kees Winkel

May 28, 2011 at 11:48

Posted in 1

Tagged with , , , ,

%d bloggers like this: