Posts Tagged ‘content’
Two-Thirds of Digital Content Readers Don’t Care About Website Reader Comments | Mobile Marketing Watch
Some of the most vile, disgusting, and utterly nasty comments ever uttered by human beings somehow find a home in the message boards of our favorite websites.
As it turns out, if you don’t have anything nice to say… then you should probably join others in the same boat and begin commenting beneath the articles on you read online.
Fortunately, however, it appears a growing number of online readers are beginning to totally ignore these venom-filled comments.
“I’ve often wondered about the value of website comments, which all-too-often are an ill-informed, venomous echo chamber populated by the same handful of trolls,” Matt Carmichael of AdAge writes.
According to the findings of this month’s Ad Age/Ipsos Observer American Consumer Survey, reader comments posted online are beginning to lose general reader interest.
Nearly two thirds of site visitors are now “uninterested in having comments, photos and videos” mixed in with the news content from the staff reporters and editors of their chosen online publications. Translation: message board trolls and your run-of-the-mill verbal attack artists are driving away readers in droves.
Six in ten readers almost always find the nature of reader comments offensive, and “roughly the same number feel that publishers should do more to monitor the comments on the site.”
Social media is changing in front of our eyes. It’s still a very new discipline but companies and brands are embracing it across the board in a number of ways. It can be easy to become distracted by all the new technologies and some people don’t know where to start or how to make a difference with their social media marketing.
With that in mind we wanted to create a list of seven key areas that we think all businesses and brands should be spending their time on. Yes the headings are broad and there are a hundred things you could be trying within each section but if you improved your company’s performance across these 7 areas you would start to see real tangible results. It can be easy to get caught up in all the hype and move from one platform to another trying to follow the trends but have a little focus, hone in on these clear goals and you will be in a far better place…
- Internal communications
- Branded Content
- Stunning Customer Service
- Ignore Facebook at your Peril
- Adapting to Technology and being Nimble
- Mobile, Mobile, Mobile
Twitter‘s #devnest event in San Francisco is under way, and aside from the incredible stats revealed about the Twitter ecosystem, Twitter also mentions the types of apps developers should focus on, namely, Analytics, Content, Curation, Publishing, and Enterprise.
Back in March, Twitter’s Ryan Sarver made an announcement discouraging developers from building new Twitter clients. As it turned out, Twitter is just telling developers that the bigger story is building on the other facets of Twitter, rather than just becoming “yet another client”.
In today’s #devnest event, Twitter invites developers to tap into these five areas of opportunities instead.