Posts Tagged ‘Facebook’
Uncertainty. Uncertainty about the existing symbolic order, norms and values and which way out to choose. In ‘Life as a construction box’, Swierstra et al. begin their publication with the conception of ‘way out’ which, in my ayes is a bit heavy (my connotation of ‘way out’ has to do with escape). But then, the publication is a bout the most relevant, current and rather important issues of our days. Issues like privacy, man and machine, ambient and pervasive technology, health and being unhealthy and, as would like to put it, the makebility of reality, an as fundamental as rather intangible confusion trying to surface through solid ethical questions and controversies. Dutch philosopher Peter Paul Verbeek[see Swiestra] questions whether people have the possibility to withdraw themselves from ambient and pervasive technology. And what about our log-time disputed basic right of privacy?
Why would privacy be important? Mooradian quotes Rachel who writes that is important because privacy enables man to selectively enclose information and privacy would engage us to certain desired social behavior. And, privacy is necessary to create and manage certain relationships. Without such control mechanisms, says Rachel, diversity in relationships will disappear. Or better, fade away. Mooradian is less pessimistic. According to him, there is a difference between real friends and those as referred to in social media. And further more says Mooradian; we adjust our behavior according to the situation (or context, I presume).
Then have we passed the station of privacy? Are we beyond privacy? Not according to Mooradian. In our times of social media, one may decide for himself what and how much one speaks (tells) but one cannot control what other speak of him. What apparently seems to be a process of democratization – digital surveillance as Mooradian calls it – can also be interpreted as a panopticum resembling Orwell’s Big Brother spheres.
In her paper about Facebook, Danah Boyd says that information is not private – as in privately owned data – because information is limited and controlled which turns the issue of privacy into the rather difficult dungeons in terms of social convergence. For who limits and controls our data?
Could we, in the context of last months Month of Philosophy in The Netherlands recapitulate that I control my data therefor I am?
 Swiestra, T. e. a. (2009). Leven als bouwpakket, Ethisch verkennen van een nieuwe technologische golf (1st ed.). Den Haag: Rathenau Instituut.
 Mooradian, Norman, The importance of privacy revisited, Ethis Inf Technol, Springer Science+Business Media BV, 2009
 Boyd, Danah, Facebook’s Privacy Trainwreck, Convergence, Berkely 2088
People on Facebook
- More than 800 million active users
- More than 50% of our active users log on to Facebook in any given day
- Average user has 130 friends
Activity on Facebook
- There are over 900 million objects that people interact with (pages, groups, events and community pages)
- Average user is connected to 80 community pages, groups and events
- More than 2 billion posts are liked and commented on per day
- On average, more than 250 million photos are uploaded per day
- More than 70 languages available on the site
- More than 75% of users are outside of the United States
- Over 300,000 users helped translate the site through the translations application
- On average, people on Facebook install apps more than 20 million times every day
- Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites
- More than 7 million apps and websites are integrated with Facebook
- There are more than 350 million active users currently accessing Facebook through their mobile devices
- There are more than 475 mobile operators globally working to deploy and promote Facebook mobile products
via Statistics (6).
These two interesting infographics developed by Ogilvy demonstrate the size and potential of Facebook in Asia.
It is well known (and much quoted) that, were it a country, Facebook would be the third most populated in the world. But did you know that, if it were a country in Asia (based on its Asian userbase), it would be the region’s fourth largest?
As shown in the graphic below—originally posted by Ogilvy’s Thomas Crampton—only China, India and Indonesia eclipse Facebook’s 179 million Asian ‘population’.
Furthermore, Asia is a fast-growing segment of Facebook’s total user-base, with the continent now responsible for a full quarter of all visits to the world’s largest social network.
The second graphic shows that the user-base for Facebook in some countries is equal to more than 50% of its total population. In essence, this means that Facebook is more popular in Singapore and Hong Kong than it is in the US, its own backyard.
Generally speaking, Internet access is an issue for many Asian countries, and that is reflected in some of these statistics.
While the data on the right hand side of the second graphic shows that in many Asian countries, more than sixty percent of those with Internet access (based on the national Internet penetration statistics) use Facebook, the percent of the overall population on Facebook is still considerably lower for a number of countries, including the Philippines, Thailand, Indonesia, Pakistan, India and Vietnam. This can be explained by the low Internet penetration in these markets.
So, while Facebook is popular in India, for example, it has considerable room to grow if more people in the country can get access to the Internet.
It’s worth noting that these statistics does not include Internet access from mobile, a key Internet access point for so many across the continent, and therefore do not tell the full story. Many people can, and do, access Facebook when away from their PCs.
We cannot be sure just how how large the number of mobile Internet users is, but we do know that increasing mobile access, and the growth of smartphones, is helping to increase the number of Internet (and Facebook) users in Asia, and across the world.
All things considered, these statistics are interesting and help reinforce that, while Facebook has experienced a slump in western markets, it continues to thrive in developing continents like Asia, and clearly has the potential to grow even further.
Ads on Facebook have pretty much always had their place ; we know they’re going to pop up on the right hand side, clearly labelled under sponsored content. And up until the introduction of Sponsored Stories, we knew exactly what these ads looked like. They looked like – ads – promoting a service or company and following a standard format. Sponsored Stories changed that once when the content advertised became ‘natural’ stories on Facebook.
Now Facebook have gone one further than that and introduced something that has far-reaching consequences for the role of advertising on the site : ads in the newstream.
Now We Know Why The Ticker Was Built
When Facebook introduced its news ticker for apps, where you can see recent activity your friends have made on apps :
This is all well and good, as it provided a new way to discover friends’ activity on Facebook. But when this update was made, they kept something a little quieter – the fact that Sponsored Stories will now be appearing in this ticker as well. This is the first time that we have seen Facebook integrate advertising so seamless into the organically created content on the site, and it looks as if they’re experimenting with this in a ‘quieter’ place on the platform, away from the main newsfeed. As reported on Inside Social Games, the Sponsored Story will appear with the line ‘sponsored’ below, but this is hard to spot and apart from this it looks identical to the organic stories in the ticker :
This is a hugely significant change from Facebook, as it shows they are willing to blur the lines between natural and sponsored content in a way that they have never really done before. It seems as if they are testing this on the app news ticker softly, to gauge user reaction and the rate at which the sponsored stories are clicked ahead of the natural stories.
Read on via Facebook Has Just Added In-Stream Ads – TNW Facebook.