Posts Tagged ‘iCloud’
Apple posted an announcement on its developer boards on Sunday, warning existing users of the beta builds of iOS 5 and Mac OS X that the backup data on iCloud will be removed from its servers on September 22, according to a report by 9to5Mac:
On Thursday, September 22, the iCloud Backup data will be reset. Backing up to iCloud or restoring from an iCloud backup will be unavailable from 9 AM PDT – 5 PM PDT. If you attempt a backup or restore during this time, you will receive an alert that the backup or restore was not successful. After this reset, you will be unable to restore from any backup created prior to September 22. A full backup will happen automatically the next time your device backs up to iCloud.
iOS and Mac OS X developers have been testing the cloud-based service since June this year and are currently on its tenth beta. The company has stated that iOS 5, along with iCloud, will be launched in the fall, and it looks like we’ll be able to lay our hands on the OS before the end of this month.
I’ve been sort of following WWDC, You know: what the sentiment was, what the novelties were and, obviously, what Steve Jobs oracled that fine day at the West Coast. Steve Jobs was, could it be any different, the ultimate keynote speaker and his brilliant master stroke that day was: “We’re going to demote the PC and the Mac to just be a device, we’re going to move your hub, the center of your digital life, into the cloud.” With this bright future claim, Jobs introduced, what Apple refers to as iCloud. And this is how it works: iCloud is integrated across Apple desktops and Apple mobile devices to ensure that all of your Apple computers can synchronize contacts, calendars, email, apps, music, photos, and more. Most likely, iCloud can be integrated not just in Apple machines but in machines that run on any given OS. So Apple is offering a fully integrated service while at the same time other companies offer parts of the service (i.e. Amazon’s latest music service, Google’s Gmail inbox, Youtube, Dropbox, Wiggio, Flickr) no one combines it all into one seamless service that also works across a set of hardware devices. And it’s free. Now, isn’t that nice?
Now the question rises whether Apple has any scruples, let alone responsibility regarding the rise and fall of companies that build their business model on just one, call it, platform. Obviously, these companies choose to depend entirely on the big ones that provide the necessary biotope to have an entire ecosystem of interdependent companies. I have often wondered about this phenomenon. Why should you bet on just one horse? On the other hand, there is a paradox in this. It is not just in digital media that there is a certain parasite behavior of -often – smaller – companies that extend the big one. We see it in industries like automotive and agriculture, to name just two. In the case of automotive, we only have to bear Chicago in mind, its deserted streets, gross poverty and bitter waste.
Thinking of interdependency (as we may call this system) in agriculture, we see fast areas of non-activity all over the world; places that used to thrive. Paradoxily, the small specialized companies that provide the big one with a one trick pony probably have no other place to go to, may not know how to do things differently or simply don’t have the power to step out of the race and find different employment.
So, now it appears that Apple is taking over all the specialties of other (small) companies that were once proud of
the technological innovation they marketed. I wonder if this has any effect on us, the simple end user, consumer, adapter. Will we obey the great leader, St. Steve? Will we adjust to his demands from his new and spectacular ivory tower (that will most likely look like an UFO (as indicated in the press?)
Who knows? But the paradox, no, question better remains: do we lead or do we follow? Apple bought more semiconductors in 2010 than any of its peers, and the spread will be even larger in 2011. Semiconductors power chips. Chips power tech. Tech powers innovation. Innovation powers tomorrow. See where we’re going here?
There’s some talk that iCloud and iOS 5 are examples of Apple playing catch-up with the competition from Google. Apple may have introduced some tricks that seem borrowed from Android, but iCloud has been a long time coming, according to this video of a much-less-guarded Steve Jobs delivering the closing keynote at Apple’s 1997 WWDC.
It’s a long video (over an hour) that merits a full watch if you haven’t seen it, but turn your attention specifically to around 0:17:00 to hear Jobs’ remarks about the future of computing, and how “carrying around these non-connected computers [will seem] Byzantine.” Google may have gotten to the cloud first, but Apple’s had that bun in the oven for quite a while now.
See that image? Tech Crunch published this supposed photo which allegedly depicts a rumored new iOS 5 notification system. Tech Crunch heard it’s the “right idea”. Even though it’s probably a fake, we nevertheless love it. Displaying notifications in a subtle transparent layer right below the top iOS status bar does make sense. That’s where, for example, you might be notified of your Twitter mentions. Tapping the notification would presumably either reveal the notification screen with more information or launch the corresponding app. Twitter, as you know, is said to be built right inside the bowels of iOS 5, possibly alongside Facebook and/or other popular social networks. Also cool: A new camera icon.
9to5mac.com has been tracking Time Capsule/Airport shortages reported earlier for about a week. Our sources noted that Airport Express has been plentiful but supplies of TimeCapsule and Airport Extreme have been tightening globally the way products usually do before a refresh.
What we do know is that Apple has been internally testing Time Capsules to cache Software Updates for both Mac and iOS devices. The way we’ve heard it works is that the new Time Capsule learns which devices connect to it via Wifi. It then goes out to Apple’s servers and downloads Software Updates for those products.
When the user wants to install the software update, the Time Capsule, which is also the router, routes you to the locally stored update, rather than downloading the whole thing over the Internet. This works for iOS updates as well, though the updating still happened via the Mac.
Apple’s Mac OSX Servers currently do this for Mac businesses, so the technology already exists externally (though Mac OSX Server just downloads everything – without knowing which devices will be connected).
With Apple’s new iCloud component, we believe Apple has a chance to extend this functionality. Perhaps Time Capsules could cache parts of your iCloud music locker that you use the most so that it speeds up the streaming process. It could also cache large documents and files that get used often or even movies and photos you own.
While Macs have plenty of local storage, this would be particularly beneficial for iOS devices which are limited to Flash storage, especially AppleTV which has very little local storage. As HD video gets bigger (1080P) Apple will need new ways to deliver and store this content.
The system could also work in reverse. Apple could allow these new Time Capsules to back up your backups to the Cloud.
Will this be part of Apple’s iOS 5/Lion/iCloud announcement? We’ll just have to wait and see.