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Disney bolsters revenue via commerce-enabled iPad app

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Taken from Mobile Commerce Daily on September 21, 2011

A screen shot of the Disney Store iPad app

Disney is continuing its plunge into mobile with a commerce-enabled iPad app that lets consumers buy products on the go.

The app resembles the company’s Web site with a similar design and functions. The Disney Store app is the company’s latest effort to beef up its mobile strategy, which also includes an mobile-optimized Web site, mobile partnerships and SMS programs.

“The importance of an app for a retailer is dependent on several things,” said Marci Troutman, CEO of Siteminis, Atlanta.

“At the very least, a mobile app presence is critical for any retailer to market to the largest reach of consumers,” she said.


Ms. Troutman is not affiliated with Disney. She commented based on her expertise on the subject.

Disney did not respond to press inquiries.

Mobile magic
The app marries commerce and mobile to let consumers shop via their handsets.

Disney fans can shop by category, price and product name.

Shoppers can browse price, category or popularity

Consumers can add items to their carts and buy products after creating a Disney account.

To speed up the shopping time, credit cards can be saved to a user’s account.

Consumers can also find nearby Disney stores and view their account history.

Design-wise, the app mimics Disney Store’s Web site with a carousel at the top that showcases new products and offers.

Consumers can buy items directly through the app

“With an app, additional features to enhance the site can be added for a more interactive experience, but for shopping there isn’t a need to change the site on this form factor,” Ms. Troutman said.

For example, the app is currently running a promotion for free shipping on Halloween costume orders.

Once placing an order, consumers can track packages through their account.

The app also lists other Web-based information for shoppers, including helpful phone numbers, shipping information, sizing charts and access to Disney’s loyalty program – the Disney Redemption Card.

Wish on mobile
Disney’s launch of the commerce-enabled app is far from the company’s first attempt at mobile.

The children’s media conglomerate also tapped sales with the ToyHopper app in 2010 that let parents buy Disney toys on their iPhones, iPod touches or iPads (see story).

Additionally, Disney recently rolled out more than 50 mobile-optimized comics to Apple devices that targeted fans of the brand’s classic comics (see story).

“Mobile commerce adds the quick ease of searching product and information in the stores, catalog purchases while buying for holiday and much more,” Ms. Troutman said.

“With mobile being such an important marketing arm for Disney, being able to start and finish a transaction on mobile is pretty important,” she said.

Written by Kees Winkel

September 21, 2011 at 13:58

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Now that publishers get it, comics and the iPad are a perfect pair — Apple News, Tips and Reviews

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DC Comics recently began selling digital versions of its new comics on the same day that print editions show up in local comic book shops. It’s a move that coincides with, and helps promote their “New 52,” a complete re-launch of all of their monthly titles beginning at issue #1, but its effects are already being felt beyond even just its own stable of properties.

Beating out books

Last week, three of the top five most popular iPad apps in the Books category were comics apps. Comics by ComiXology came in second overall to Al Gore’s Our Choice, followed by the official Marvel and DC apps at numbers three and four respectively. Note that ComiXology’s tech powers both the Marvel and DC apps, and its own app offers titles from both publishers, as well as a number of others including IDW and Image comics.

But the successes for digital comics on the iPad don’t end there. Comics by ComiXology also became the second highest grossing iPad app — all categories included — as of Wednesday night this week (it’s still at number three at the time of writing). ComiXology CEO David Steinberger directly attributes part of the reason behind his app’s good fortune to DC’s decision to go digital:

[W]hen you look at our success as one of the top grossing iPad Apps and then take in the news about DC Comics going back to print on almost all of The New 52 comics, you can see that digital distribution is growing both the print and digital comic book market. DC’s daring move going digital the same day as print with all their print publications this month in combination with the great buying and reading experience our App provides is a tide that lifts all boats.

A page from Grant Morrison’s Action Comics #1, part of DC’s “New 52.”

via Now that publishers get it, comics and the iPad are a perfect pair — Apple News, Tips and Reviews.

Written by Kees Winkel

September 11, 2011 at 16:08

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Acer founder: Tablets are fads, Post-PC is misguided – SlashGear

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Acer’s founder has described both tablets and Ultrabooks as short-term “fads” and scolded PC manufacturers to look to Apple’s “outside-the-box thinking” with the iPad; however, the outspoken ex-exec is also unconvinced by Steve Jobs’ insistence that we now live in a “post-PC” world. Stan Shih, who founded what we now know as Acer in 1976, argued that – in contrast to Apple’s marginalization of the computer – PCs remain the basis of the IT industry.

Tablets, he suggested, are developed from that base, DigiTimes reports, and so future products “still need to go through the PC platform” as add-ons. Although Apple deserves praise for its iPad creativity, Shih says, tablets are still simply value-adds on top of PC sales.

The Acer founder’s comments are seemingly in line with the opinions of the company’s board, which clashed with former CEO Gianfranco Lanci over what’s believed to be his intention to focus more on smartphones and tablets and less on notebooks and PCs. Lanci’s replacement – picked from the IT Products Group – took the role with the promise to “aggressively yet cautiously develop data-consumption products, tablet PCs and smartphones based on the solid foundation of the main PC business”; reports, meanwhile, suggested that the company was restructuring so as to be more like Apple.

That caution is perhaps sensible, given Acer has dramatically scaled back its estimated tablet shipments for 2011 in the face of relative Honeycomb apathy and strong iPad sales. In fact, the company slashed its expectations by a whopping 60-percent. Customers, Shih reckons, are mainly driven by low pricing and convenience.

via Acer founder: Tablets are fads, Post-PC is misguided – SlashGear.

Written by Kees Winkel

August 5, 2011 at 18:04

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10 Apps Apple Just Killed With iOS 5

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WhatsApp is the most popular BBM-like messenger for iPhone

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WhatsApphas been one of the most popular iOS messaging apps for a while because it let you message in real time with friends.


You can see delivery receipts, read receipts, typing notifications, and more. It uses push notifications.

Now, it’s all included in iMessage, and brand new real time messaging app for iOS.

One thing WhatsApp still has, however, is cross-platform messaging. There are no plans for iMessage to become an open protocol that other operating systems could use.

via 10 Apps Apple Just Killed With iOS 5.


Written by Kees Winkel

June 7, 2011 at 12:17

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With possible Nokia deal, Microsoft could try to become the next Apple

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Apple, a company many said had repeatedly delayed the development and launch of the iPhone for fear that it might cannibalize its iPod business, is now a “mobile devices company” with a smartphone that is undoubtedly its flagship device. Chief Executive Steve Jobs and Chief Operating Officer Tim Cook have both publicly acknowledged this major transition on several occasions, including on stage while unveiling the iPad and on earnings calls while speaking with analysts. Apple is growing at an unheard of pace and stockpiling mountains of cash, all thanks to its mobile business. Personal Computers, Apple’s core business for nearly 30 years, now play second fiddle to the company’s mobile devices in terms of both revenue and mind share. On the other side of the table, old rival Microsoft is doing all it can to regain its footing in the mobile space after letting its Windows Mobile platform grow stale and moldy. Windows Mobile’s replacement, Windows Phone, is still in its infancy but early reports have suggested adoption has been slow at best. So where does Microsoft go from here?

Read the whole interesting story at BGRWith possible Nokia deal, Microsoft could try to become the next Apple.

Seth’s Blog: A marketing lesson from the apocalypse

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Seth Godin: If you’re reading this blog, then the world didn’t end, at least in my time zone.

How does one market the end of the world? After all, you don’t have a big ad budget. Your ‘product’ is something that has been marketed again and again through the ages and it has never worked. There’s significant peer pressure not to buy it…

And yet, every time, people succumb. They sell their belongings, stop paying into their kid’s college fund and create tension and despair.

Here’s the simple lesson:

Sell a story that some people want to believe. In fact, sell a story they already believe.

The story has to be integrated into your product. The iPad, for example, wasn’t something that people were clamoring for… but the story of it, the magic tablet, the universal book, the ticket to the fashion-geek tribe–there was a line out the door for that. The same way that every year, we see a new music sensation, a new fashion superstar. That’s not an accident. That story is just waiting for someone to wear it.

And the some part is vital. Not everyone wants to believe in the end of the world, but some people (fortunately, just a few) really do. To reach them, you don’t need much of a hard sell at all.

Too often marketers take a product and try to invent a campaign. Much more effective is to find a tribe, find a story and make a product that resonates, one that makes the story work.

That’s the whole thing. A story that resonates and a tribe that’s tight and small and eager.

I hope you can dream up something more productive than the end of the world, though.

via Seth’s Blog: A marketing lesson from the apocalypse.

Written by Kees Winkel

May 22, 2011 at 10:30

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April 2011, How Is Windows Phone 7 Doing Comparing To The Others? ~ The Mobile Spoon – Smartphones, iPhone, Android, Windows Phone

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Every once in a while I (Mr. Mobile Spoon) check on Windows Phone 7. Not that I have invested in Microsoft or anything, I guess it’s because I can’t wait to see a third player in the endless iOS/Android game, and also because just like with Palm, I will always have a warm corner in the heart for Windows Mobile or its’ successor…

Today I’ve collected a bunch of posts from WP7 sites.

Windows Phone hits 7% US market share in March 2011

via April 2011, How Is Windows Phone 7 Doing Comparing To The Others? ~ The Mobile Spoon – Smartphones, iPhone, Android, Windows Phone.

Written by Kees Winkel

May 9, 2011 at 16:10

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