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Why unfollowing is a good thing and why you should make lists on Twitter – Twitter

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You are not your Twitter timeline. That much is obvious. Your Twitter experience is created by people you follow. If you’re on Twitter to grow, to become a better professional player in your field, then read along. Because it’s time to reconsider who you’re following and why. Why now? Why NOT now?


Your interests are represented on Twitter by the accounts you follow. These can be quickly divided into people like you and me, and brands like TheNextWeb. Over time you start following more and more accounts and apart from the incidental unfollow because someone’s spamming your timeline, chances are you haven’t really cleaned up your timeline at all. When you’ve been on Twitter for a year or two, three or more, your timeline gets pretty crowded.

Time to change

Does that guarantee it’s time to change? Ask yourself, is Twitter giving you the information you want? It comes down to these three options:

Twitter reflects who I am now

Twitter reflects who I want to be

Twitter reflects who I used to be

If you use Twitter to grow as a professional, you need to be able to pick one of the above three options. So take a long hard look at your Twitter timeline. And then decide whether your timeline needs updating. Because if you want Twitter to remain challenging and relevant, you want Twitter to reflect who you want to be. If that isn’t the case, you might want to clean up your account.

Continue: Why unfollowing is a good thing and why you should make lists on Twitter – Twitter.

Written by Kees Winkel

July 28, 2011 at 09:32

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