Future Case

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Posts Tagged ‘retail

Apple retail mastermind Ron Johnson leaves the company – TNW Apple

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Ron Johnson used to be the senior vice president of retail at Apple, but he announced his impending departure from Apple in June this year. He has now officially vacated that spot to take on the role of CEO at the department store chain J. C. Penny, according to a report by 9to5Mac. Apple hasn’t announced a successor for him yet.

Johnson, a Stanford graduate with an M.B.A. from Harvard, was lured away by Steve Jobs from his previous position as the vice president of merchandising for Target in January 2000 to head Apple’s yet-to-be-launched retail initiative. He has been phenomenally successful in that role, having overseen the launch of over 300 retail stores for the company all over the world. The company served the one billionth visitor to its retail stores this past July.

Referred to by J. C. Penny investor Bill Ackman as “the Steve Jobs of the retail industry”, Johnson pioneered the concept of the genius bar and is the man responsible for the amazing shopping experience that is the hallmark of every Apple Store. Now, even as his executive bio has been removed from the Apple website, we suspect that the company will continue coasting on his successes for years to come.

via Apple retail mastermind Ron Johnson leaves the company – TNW Apple.

Written by Kees Winkel

November 2, 2011 at 10:53

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Apparel retailers need to look beyond the QR code – Mobile Commerce Daily – Columns

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By George Hoffman

Over the last six months, hundreds of magazine articles and press releases have been issued regarding QR technology.

As a result, it is no wonder that QR technology is finally hitting the radar screens of many apparel retailers in the United States and Europe.

However, the process of determining how best to use QR technology as an in-store merchandising tool is proving to be a challenging one for many apparel retailers.

Query QR

One common problem thus far in retailers’ evaluation process is that too much emphasis is being placed on the QR technology itself.

Many retailers are beginning their investigation of QR implementation by focusing on the technology rather than on what role it should play in their overall mobile strategy.

In some cases, apparel retailers are postponing any evaluation of the technology based on the mistaken belief that one 2D code will emerge as the universal standard similar to the way that UPC evolved for point of sale usage in the U. S.

The majority of these apparel retailers would be well served to begin their evaluation process now and to focus more effort on determining exactly what they want to accomplish with the technology.

By knowing what they ultimately want to achieve with the technology, retailers put themselves in a position to make a better decision as to what QR platform or solution would work best for them.

Read on: Apparel retailers need to look beyond the QR code – Mobile Commerce Daily – Columns.

Written by Kees Winkel

July 7, 2011 at 12:18

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Apple Staff: Keepers Of The A.P.P.L.E. Code – PSFK

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They come equipped with blue shirts with Apple logos, white and grey ID tags, and an iPhone or iPad. Who are they? They are “Keepers of the Code,” the A.P.P.L.E. code that is. This is one of the key factors that makes Apple the successful $12 billion plus empire that it is today. Most of us thought that the Apple was just a logo that identifies all their devices. However, it also stands for basic in-store guidelines for the staff to facilitate consistent customer interactions:

* A pproach customers with a personalized warm welcome.

* P robe politely to understand all the customer’s needs.

* P resent a solution for the customer to take home today.

* L isten for and resolve any issues or concerns.

* E nd with a fond farewell and an invitation to return.

Some other A.P.P.L.E. codes include:

* Listen and Limit your responses to simple reassurances that you are doing so. ‘Uh-huh’ ‘I understand,’ etc.

* Any employee who is 10 minutes late three times in six months is as good as gone. (Probably a good rule of thumb for anyone working in today’s world where jobs are scarce).

* Your job is to understand all of your customers’ needs — some of which they may not even realize they have.

* Employees can’t correct mispronunciations of Apple products. (It’s considered condescending to correct a customer if they, for example, call iPod Touches “iTouches.” Just let them say it however they please).

* Apple staff do not have sales quotas, but are encouraged to sell Apple Care. (Seeing as how Apple Care has benefits like Genius Bar walk-ins, it shouldn’t be too difficult a task).

With Steve Jobs still heavily involved in the thought process and design behind all things Apple, consumers can expect to have the same user and design-friendly experience that they see in all Apple products.

via Apple Staff: Keepers Of The A.P.P.L.E. Code – PSFK.

Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering – Mobile Commerce Daily – Research

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Please click here to register for the free webinar on June 23, “Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering”

Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET {that is 8 o’clock in Amsterdam}

focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.

Retailers and brands tasked with implementing a strong mobile commerce platform must have a strategy in place before selecting the technology. This webinar, sponsored by Netbiscuits Inc., will shed light on what retailers need to do to get mobile commerce right.

“Building a mobile commerce operation without the right fundamentals is like standing a building without a foundation,” said Mickey Alam Khan, editor in chief of Mobile Commerce Daily and Mobile Marketer, New York.

Read more via Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering – Mobile Commerce Daily – Research.

Written by Kees Winkel

June 3, 2011 at 09:32

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What should Apple buy with their billions? A carrier. – Apple

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Apple has a lot of cash. As of Q2, 2011 Apple has over $654 billion dollars worth of cash reserves. This is uncharacteristically high for a company of Apple’s size and it has led to an enormous amount of speculation as to its intended purpose among tech pundits and fans alike.

The only thing that’s for sure is that whatever it is, it won’t be small.

Over a year ago, when Apple’s cash pile was already huge, if not as big as it is now, CEO Steve Jobs justified the company holding on to all of that cash, stating, “When we think about big, bold things, we know that if we needed to acquire something, a piece of the puzzle, to make something big and bold a reality, we could write a check for it.”

As far as I’m concerned there is only one thing that could be totally game-changing for Apple’s main business, iOS devices, at this point: total freedom from the carriers. The only way to ensure this is for Apple to create its own carrier. A carrier that serves iOS devices with an always-on data connection that allows them to take advantage of their features in a way that the current carrier system never could. Let’s call it AppleNet.

via What should Apple buy with their billions? A carrier. – Apple.

Written by Kees Winkel

May 30, 2011 at 08:16

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