Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Posts Tagged ‘rim

RIM unveils new Curve 9350, 9360 and 9370 BlackBerry OS 7 smartphones

with one comment

Just three weeks after unveiling five new BlackBerry OS 7-powered Bold and Torch handsets, RIM has today introduced three new updates to the BlackBerry Curve family aimed at the low to mid-range smartphone market; the Curve 9350, 9360 and 9370.

The smartphones are remarkably similar, launching as slim, keyboard-centric handsets that have been outfitted with an 800 MHz processor, 2.44-inch 480 x 360 display, an optical trackpad, GPS, Wi-Fi support, and a 5-megapixel camera.

As with RIM’s new Bold and Torch smartphones, the new Curve devices will support Near Field Communication (NFC) technology, as well as RIM’s stop-gap mobile operating system BlackBerry OS 7, as it prepares to roll out new QNX-powered smartphones in the coming months.

The Curve 9370 has CDMA/EVDO and Quad-Band EDGE capabilities with 1GB of in-built storage, the Curve 9360 is available on GSM networks with 512MB of storage and the Curve 9350 supports CDMA only, again shipping with 512MB RAM.

RIM says the smartphones will be available to Canadian markets later this month, rolling out to other carriers worldwide from September.

via RIM unveils new Curve 9350, 9360 and 9370 BlackBerry OS 7 smartphones.



Written by Kees Winkel

August 24, 2011 at 10:11

Posted in 1

Tagged with , , ,

Struggling RIM Makes Powerplay in Mobile Video Editing with JayCut Acquisition | Mobile Marketing Watch

leave a comment »

On the same day that the world learned of Research in Motion’s plan to layoff 2,000 workers as a result of the financially downtrodden BlackBerry-maker’s latest cost-cutting endeavor, the company is still laying the groundwork for future growth by improving upon the bells and whistles offered by their otherwise lagging suite of mobile products.

On Monday, Research In Motion (RIM) announced its acquisition of JayCut, a video editing company based in Europe.

“Today we are pleased to announce that JayCut has joined Research In Motion (RIM). We’re excited that the JayCut team is bringing their expertise in video editing and cloud-based services to the BlackBerry platform,” RIM’s CTO, David Yach, said on the company’s blog.

Financial terms weren’t announced, but the company scooped up by RIM isn’t a giant by any stretch of the imagination.

JayCut is a seven-employee outfit headquartered in Sweden.

JayCut, however, has become a credible and very successful provider of a free video editing platform. RIM says it will tap into this platform as a means to boost the attributes offered by its BlackBerry PlayBook tablet.

“By working with JayCut to add video editing capabilities to the BlackBerry platform we can further enrich our customers’ multimedia experience with BlackBerry,” Yach added.

via Struggling RIM Makes Powerplay in Mobile Video Editing with JayCut Acquisition | Mobile Marketing Watch.

Written by Kees Winkel

July 26, 2011 at 15:12

Posted in 1

Tagged with , ,

RIM cuts internal PlayBook sales estimates by more than half – Mobile

leave a comment »

Canadian smartphone vendor RIM has reportedly cut internal sales estimates for its BlackBerry PlayBook by more than half for its second quarter, from 2.4 million units to 900,000, reports Digitimes.

The revision came after RIM announced it had sold 500,000 PlayBooks, which were sold from its mid-April launch until early June, but demand has continued to fall since its strong performance (50,000 units) on launch day.

It is hoped that as RIM releases 3G, LTE and WiMAX models of its Blackberry PlayBook in the third quarter, demand will increase and sales will begin to increase as the company can fully ready its attack on market leader Apple. However, Apple’s hold on the market is dominant, with sales expected to reach 10 million units in the second quarter, ten times that of its PlayBook rival.

Digitimes estimates that monthly shipments of the Motorola Xoom, Acer Inconia, Asus Transformer and PlayBook are averaging 100,000-200,000 units, suggesting each of Apple’s rivals will need to find new ways of increasing demand for their products.

via RIM cuts internal PlayBook sales estimates by more than half – Mobile.

Written by Kees Winkel

June 23, 2011 at 06:26

Posted in 1

Tagged with , , ,

RIM slashes forecasts as profits drop, shares plummet 15 percent

leave a comment »

Research in Motion has been forced to reduce its forecasts for this quarter after profits and revenue dropped in Q2, resulting in a 15% drop in the Canadian smartphone vendor’s shares on Thursday, Reuters reports.

With Google and Apple experiencing huge growth in the smartphone market, the Blackberry maker is due to release new models to compete with the iPhone and powerful Android smartphones but has warned they might not hit US stores until late August, potentially missing the lucrative back-to-school season.

The company is currently in a transition phase where it is working to release new QNX-powered BlackBerry devices, the same operating system that is featured in the PlayBook, but they will only be released after RIM launches devices powered by an updated version of the BlackBerry OS.

Following Apple’s WWDC keynote, the Canadian smartphone vendor’s stock fell below $37 – the lowest level since 2007, dropping more than 3% on the Toronto Stock Exchange to close at $36.92, experiencing a similar drop on Wall Street, closing at $37.82 after a drop of 2.8%.

Analysts had pegged RIM’s shipments at more than 14 million but a delay has forced RIM to slash its estimates to between 11 million and 12. 5 million smartphones in the current quarter. This lead to the company’s shares to fall more than 15 percent to $29.84 after the closing bell in the US.

via RIM slashes forecasts as profits drop, shares plummet 15 percent.

Written by Kees Winkel

June 18, 2011 at 09:58

Posted in 1

Tagged with , , ,

Back to business: RIM will lose consumer market, analyst says

leave a comment »

“We no longer anticipate Research in Motion recovering to participate in the mainstream of smartphone industry growth.” Those are the words of Matthew Robison, an analyst with Wunderlich Securities, which recently downgraded RIM’s stock. Robison argues that RIM is going to lose the consumer interest that it has built over the last few years. “Our long-term forecast anticipates a role supplying business-oriented devices, both mid-range and high end, as well as cloud-based services via the BlackBerry Network.,” Robison said. “We expect the consumer mix gained over the past two years to churn off, and that earnings will decline after 2013 and eventually grow again on demand that is largely associated with business users.” Robison said the PlayBook is selling well relative to other tablets, “other than the iPad,” but that “there’s little indication that the PlayBook has registered with consumers outside the loyal BlackBerry installed base.” We’ve leaked and had hands-on time with most of RIM’s 2011 lineup, and while there’s a definite spec boost across the board, the phones lack the appealing features of more robust iOS and Android devices. Worse yet, the company only revealed one new device during its annual BlackBerry World 2011 conference, and even that offered very little in the way of innovation that might attract the consumer market.

via Back to business: RIM will lose consumer market, analyst says.

Written by Kees Winkel

May 27, 2011 at 18:28

Why Apple — Not RIM — Is Poised to Own the Mobile Enterprise: Mobile Technology News «

with one comment

Lasst week’s GiGaOm: Shares of Research In Motion plunged late last week after the company slashed its earnings and sales forecasts for the current quarter, but the company was positioned for a rebound this week with a flurry of announcements from its BlackBerry World event. It introduced the Bold 9900 and 9930 handsets, announced a deal to integrate Microsoft’s Bing on BlackBerry handsets and trumpeted the acquisition of software-maker Ubitexx. But there are a few reasons why Apple, not RIM, may be better positioned in today’s mobile enterprise. 

1. BlackBerry OS is old and there are still no QNX handsets. 

2. Apple’s iOS is ready for business.

3. Apple still owns the tablet market.

Why Apple — Not RIM — Is Poised to Own the Mobile Enterprise: Mobile Technology News «.

Written by Kees Winkel

May 8, 2011 at 12:04

Posted in 1

Tagged with , , , ,

%d bloggers like this: