Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Posts Tagged ‘telecom

Nielsen says: In US, Smartphones Now Majority of New Cellphone Purchases

leave a comment »

June 30, 2011

Source: blog.nielsen.com and GiGaOm

Apple iOS up, Android flat, RIM down among recent acquirers.

Smartphones continue to grow in popularity. According to Nielsen’s May survey of mobile consumers in the U.S., 38 percent now own smartphones. And 55 percent of those who purchased a new handset in the past three months reported buying a smartphone instead of a feature phone, up from 34 percent just a year ago.

Android continues to be the most popular smartphone operating system, with 38 percent of smartphone consumers owning Android devices. However, while Android also leads among those who recently purchased a new smartphone, it is the Apple iPhone that has shown the most growth in recent months.

mobile-OS-sharesmartphone-marketshare

Written by Kees Winkel

June 30, 2011 at 16:26

Posted in 1

Tagged with , , , , ,

%d bloggers like this: