Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Posts Tagged ‘US

Apple now has more cash than the U.S. government

with 15 comments

Apple is now more liquid than the United States government, the Financial Post reports.

As the government struggles to resolve the debt ceiling debate, the operating balance in Washington is at US$73.768 billion and falling.

Meanwhile, Apple has US$75.876 billion – and that number isn’t going anywhere but up as the company continues to break records and make its competitors look bad.

You can check the treasury numbers yourself here and the Apple numbers from the most recent quarterly earnings report here.

Apple’s lead over the government is more pronounced than it would seem if you treat cash as more valuable than credit. Washington’s “operating balance” refers to the amount of money it can spend before it hits the debt ceiling.

The phrase “richer than a small country” is not uncommonly heard, but this is another thing altogether. Congratulations Steve Jobs — you’re now more powerful than one of the largest nations on Earth.

Source: http://thenextweb.com/apple/2011/07/29/apple-now-has-more-cash-than-the-u-s-government/


Written by Kees Winkel

July 29, 2011 at 10:57

Posted in 1

Tagged with , , ,

Online Ad Revenues Hit New Record in the US | Mobile Marketing Watch

leave a comment »

According to a new report from the Interactive Advertising Bureau, Internet advertising revenues in the US topped $7 billion for the first quarter of 2011.

All told, that’s a substantial 23% increase over the same period in 2010.

This marks the highest first-quarter revenue level ever for the industry and a significant increase over last year’s first-quarter revenue level, which had been the highest on record to date.

The latest report was compiled by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

“The consistent and considerable year-over-year growth we’re seeing demonstrates that digital media is an increasingly popular destination for ad dollars, and for good reason,” said Randall Rothenberg, President and CEO of the IAB. “As Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers.”

“The year-on-year 23 percent increase in first quarter revenues is not just impressive in its own right, but especially so when you take into account the fact that 2010 was a record-breaking year itself for Internet advertising revenue,” said David Silverman, a partner at PricewaterhouseCoopers LLP. “These numbers indicate that the interactive advertising field hasn’t simply bounced back since the recession; it’s growing with dynamic energy.”

via Online Ad Revenues Hit New Record in the US | Mobile Marketing Watch.

Written by Kees Winkel

May 27, 2011 at 15:26

Posted in 1

Tagged with , , , ,

Viewpoint: U.S. Military Abuses Social Media | CMO Strategy – Advertising Age

with 2 comments

I really want to shart this with you.

British newspapers reported in mid-March that the American military plans to manipulate social-media sites by flooding them with fake identities and propaganda intended to counter Islamic extremism. They’ve been working on it for a while. General David Petraeus told Congress last year that such activities were intended to “…ensure that credible voices in the region are heard.” You can read about it here.

You should care, as a marketing leader, and as a citizen.

This is dumb political strategy. It’s like the government announcing that it’s going to use advertising to lie to people, or issue a budget that proudly flaunts accounting standards. Our military has told the world that it plans to violate our oath in the court of public opinion. The practitioners of any industry so insulted would step up and not only explain why it won’t work, but decry such sinister misuse of their tools. Lawsuits would be filed. Details demanded. Maybe they’d volunteer constructive alternatives.

What have we heard from the social-media lobby? A yawning silence. My hope is that they don’t know what’s going on (though it would be odd that all those highfalutin monitoring mechanisms could miss it). My fear is that they just don’t care or, worse, don’t see a problem.

via Viewpoint: U.S. Military Abuses Social Media | CMO Strategy – Advertising Age.

Written by Kees Winkel

May 11, 2011 at 17:35

Posted in 1

Tagged with , , , , , ,

%d bloggers like this: