Posts Tagged ‘walled garden’
Earlier this week, Microsoft teased the E3 audience with the promise of live TV “coming soon” to the device as part of a user interface update that is expected to be launched later this year. In a phone interview earlier this week, Xbox Live senior marketing director Craig Davison gave us more details about how the company is building its content ecosystem.
Davison said that the Xbox team is in the initial stages of expanding the amount of content available on its Xbox Live service, and is especially working on bringing live TV to the console. To do so, Microsoft has released a software development kit (SDK) that partners can use to build applications for the service.
“We would like to see the process as streamlined as possible… We release our SDK on a partner-to-partner basis,” Davison said. While Microsoft is focused primarily on building content partnerships with major distributors, like cable and satellite providers, Davison said the company could someday open up its SDK to other third-party developers to create apps for the platform.
“Once we get our SDK strategy really nailed for public usage, you’ll see more of that,” Davison said.
Apple’s App Store trademark is under siege, and four more companies joined the fight to have it declared invalid in the European Union Thursday, according to Bloomberg. Microsoft, Nokia, Sony Ericsson and HTC all filed applications separately with the EU trademark agency yesterday in pursuit of that goal. The agency is the first step in a lengthy process that could be appealed many times, and might eventually make its way up to the top EU court in Luxembourg.
The four companies join Amazon, which filed its own opposition to Apple’s two EU trademarks (“APP STORE” and “APPSTORE”) back in mid April. Amazon has also argued that the trademark is invalid in the U.S., after being sued by Apple for trademark infringement f0llowing the launch of its own Appstore for Android devices.
Every so often a news item comes along that reinforces the downside of building your business on someone else’s platform, and this week’s poster child is iFlowReader, an e-book app for the iPhone and iPad. The company behind the app announced Wednesday that it’s shutting its doors for good, and it puts the blame for its demise squarely on Apple and its new 30-percent levy on in-app sales. The benefits of getting into bed with Apple are obvious: access to a huge universe of motivated users and built-in payment handling. But the downsides for those who play inside Apple’s walled garden should be just as obvious — namely, you lose control over some fundamental aspects of your business.
The bitterness that iFlowReader feels about Apple suddenly changing the rules of the app game spills out of every line in the company’s blog post, in which the company advises users that it will be “going out of business” as of May 31, and that this is a “sad day for innovation.” The post goes on to say that: