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Normally, I’m not really that much into statistics but today, as I stumbled upon my old post of 2 January 2011 ‘More than 7 trillion SMS messages will be sent in 2011’, I decide to check if that is actually the case. So, trying to find any information on the issue, I ran into these stats that are pretty nice, at least for me. Please don’t bug me with any remarks on reliability in general and the stats in particular. They are just indicators, not religion.

Here we go (source: Mobithinking.com) .

Top regions for penetration of 3G handsets according to Ovum. Looks like we’re all be having a smartphone by 2014. Mind you, that’s in two years. We’ll see. According to Morgan Stanley, as quoted in The Washington Post: “[Morgan Stanley’s] Internet analyst said she expects smartphone sales will surpass PC and laptop sales in 2012, with more than 450 million units sold”. She said this about a year ago and up to date, I have not found any reliable stats. Let’s just say that there is probably some truth in those words.

In this little darling, KPI’s are, of course, Key Performance Indicators. Mobile Operators like to talk in terms of subscribers, total revenues, monthly ARPU (average return per user), and monthly churn (In a general context, churn is a synonym for agitation or turnover).
Now, let’s see what the market will look like. CAGR is the Compound General Growth Rate is a business and investing specific term for the smoothed annualized gain of an investment over a given time period. (Wikipedia)

Next one. Who is the global leader? (No data available for 2011 yet).

Who said Nokia is dead? (By the way, have you seen my Nokia Lumia 800 yet? It is highly recommended).

So there we have it. One detail for me to remember is that the global market does not reflect the Dutch market. If we want to talk mobile business, including that part of the Creative Industry that covers the domain, let us look at the world. There is a lot of great business out here.

Last detail: how many sms messages were sent in 2011? If you know the answer, please comment on this post.

Written by Kees Winkel

December 28, 2011 at 10:27

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