Posts Tagged ‘2011’
Normally, I’m not really that much into statistics but today, as I stumbled upon my old post of 2 January 2011 ‘More than 7 trillion SMS messages will be sent in 2011’, I decide to check if that is actually the case. So, trying to find any information on the issue, I ran into these stats that are pretty nice, at least for me. Please don’t bug me with any remarks on reliability in general and the stats in particular. They are just indicators, not religion.
Here we go (source: Mobithinking.com) .
Top regions for penetration of 3G handsets according to Ovum. Looks like we’re all be having a smartphone by 2014. Mind you, that’s in two years. We’ll see. According to Morgan Stanley, as quoted in The Washington Post: “[Morgan Stanley’s] Internet analyst said she expects smartphone sales will surpass PC and laptop sales in 2012, with more than 450 million units sold”. She said this about a year ago and up to date, I have not found any reliable stats. Let’s just say that there is probably some truth in those words.
In this little darling, KPI’s are, of course, Key Performance Indicators. Mobile Operators like to talk in terms of subscribers, total revenues, monthly ARPU (average return per user), and monthly churn (In a general context, churn is a synonym for agitation or turnover).
Now, let’s see what the market will look like. CAGR is the Compound General Growth Rate is a business and investing specific term for the smoothed annualized gain of an investment over a given time period. (Wikipedia)
Next one. Who is the global leader? (No data available for 2011 yet).
Who said Nokia is dead? (By the way, have you seen my Nokia Lumia 800 yet? It is highly recommended).
So there we have it. One detail for me to remember is that the global market does not reflect the Dutch market. If we want to talk mobile business, including that part of the Creative Industry that covers the domain, let us look at the world. There is a lot of great business out here.
Last detail: how many sms messages were sent in 2011? If you know the answer, please comment on this post.
With KPN being the #1 mobile provider in the Netherlands (market share approx. 40%) and T-Mobile and Vodafone running it up with both and approx. 25 – 30%, the Dutch mobile market has finally swapped from steady lines to mobile, says Opta in its ‘Marktmonitor’, published yesterday. The facts and fugures tell a solid growth story of one of the key elements of Dutch mobile life; we are now making more phone calls with our cell phones than with our formerly bakelite, mounted to the wall, land line telephones we need to go to once belling instead of searching our trouser pockets for an ultimate small device one may also use as a phone; our mobile, handy, cell, what ever you want to call it.
Opta, as you may know is Holland’s telephone data transmission watchdog and consumer-provider moralist and is thus being regarded reliable. So one may assume that the marktmonitor is correct and scientifically validated. But even if the measuring would have been insecure, the differences between land line and mobile ‘calling the girl that I’m late’ is significant enough to believe that it is true. So, why am I so excited about this fact?
Well, way back in 1996 when running a small ad agency in the wonderful city of Maastricht, I was a member of De Maatschappij voor Handel en Nijverheid, an ancient old boys network doing their get together lunches at the renowned Hotel Prinses Juliana (two Michelin stars at the time) in Valkenburg. At a certain lunch, Mr. John de Wit (check out his statements on subscriptions in 1996; amazing) of a company called Libertel (now known as Vodafone) enlightened the audience (and me in particular) over his vision that not long from now everybody will be telephoning mobily instead of land-lined. We all thought the guy was a fruit cake.
Dear John. I would like to apologize for my youthful and arrogant misbelieves, way back in the nineties. I have to admit, you were right from the start. And never again will I make the same mistake of having an opinion about something that touches me but of which I have no clue to even remotely suggest that I have an opinion; I shall shut up in cases of not knowing (yet).
Happy Easter everyone.